4U Site Redesign
The redesign of 4U’s website simplifies product discovery,
offering intuitive solutions that make hair care effortless.
Role/Deliverables
Creative Direction
Credits
Art direction by Erin Kornfeld
and Jeremy Turner
Design by Youmin Woo Photography by Heather Moore
Product photography by
Slate and Line Studios
Homepage
Introducing a transparent navigation, product rollovers and an add to cart popup creates a more engaging and seamless user experience.
Old Design
New Design
Collection Page
Leveraging ingredient-focused photography and diverse model imagery on product collection pages, we visualized the brand’s commitment to natural ingredients and inclusive curl representation.
Old Design
New Design
Product Detail Page
Larger-scale product imagery and instructional videos elevate the customer’s understanding, transforming passive browsing into an interactive shopping experience.
Old Design
New Design
Our Story Page
A prominent image of Tia, the founder, showcasing her natural curls, alongside the mission statement video, creates a personal connection and reinforces the brand’s commitment to sustainable, clean and accessible haircare.
Old Design
New Design
