Bloomingdale’s SoHo
The visual language for Bloomingdale’s Soho store opening campaign was inspired by the cast-iron architecture and billposting found in the SoHo neighborhood. The “Happening in Soho” tag and architecture graphic was used across all promotional collateral, ranging from shopping bags, invitations, and print advertisements to OOH. The campaign won a HOW International Design merit award.
Role/Deliverables
Design of event collateral for the opening of Bloomingdale’s Soho store.
Credits
Type Pattern by Molly McGarrity
Top Of The List
Birthday mailers sent to Bloomingdale’s “Top of The List” customers, wishing them a Happy Birthday and gifting them a special shopping perk.
Role/Deliverables
Concept, design and art direction of direct mail.
Credits
Photography by James T. Murray
