4U By Tia Holiday 2023
Holiday campaign with founder. Tia Mowry, promoting limited edition bundles and gift with purchase 4U sleep bonnet.
Role/Deliverables
Creative Direction of photoshoot, email marketing and social media. Design of sleep bonnet pattern.
Credits
Tia art direction by Erin Kornfeld
Tia photography by Adam Rindy
product art direction and design by Youmin Woo
product photography by
Rosalie Agency
