Bloomingdale’s direct mail

Direct mail collateral for Bloomingdale’s various sales and promotions.

Working in tandem with Copy; typography, pattern, and manipulated images were often used to express Bloomingdale’s brand identity as a purveyor of fashion and beauty trends.

Role/Deliverables

Design of direct mail pieces.

Year of the Monkey mailer

A direct mail piece designed annually promoting Bloomingdale’s product assortment celebrating the Lunar New Year. In honor of the Year of the Monkey, the childhood toy, Barrel of Monkeys, was painted gold and integrating with the luxury items adding a little Bloomindale’s wink.

Role/Deliverables

Concept and art direction of direct mail.