Bloomingdales’s Holiday

I was part of the team that developed Bloomingdale’s 2016 “Glow What Fun!” holiday campaign; collaborating with illustrator Thomas Burden to develop neon emoji graphics and typography for, gift cards and packaging and promotional mailers. These graphics were part of a larger set of illustrations created for the many touchpoints of the campaign and implemented across all platforms and mediums.

Role/Deliverables

Concept and design of gift box packaging, gift cards, and promotional mailer. Assisted art direction of gift guide catalog.