Little Registry Guide // 2015
The Little Registry Guide is a lookbook designed annually and given
to couples when opening a bridal registry with Bloomingdale’s.
The concept and art direction for the lookbook was done in collaboration with Design Army. The approach for this book was to incorporated content and storytelling for a more lifestyle perspective.
Role/Deliverables
Concept, design, and art direction of lookbook. Images capture for the book were leverage for national print ads.
Credits
Photography by Kate Mathis
Little Registry Guide // 2014
The Little Registry Guide is a lookbook designed annually and given
to couples when opening a bridal registry with Bloomingdale’s.
The concept and art direction for the lookbook was done in collaboration with Design Army. This lookbook showcased the products as high art, using traditional proverbs and sayings to highlight the characteristics
and beauty of the products’ features.
Role/Deliverables
Concept, design, and art direction of lookbook. Images capture for the book were leverage for national print ads.
Credits
Photography by
Anna Williams
Bridal Registry Videos
These videos were created to support Bloomingdale’s Bridal Registry program, they reflect “a year in the life of” the registry
gift as a newly wed couple enjoys their first year of marriage.