Product Launch// Strong Hold Gel
& Deep Conditioning Repair Mask
Led the creative vision for 4U’s Strong Hold Gel, and Deep Conditioning Repair Mask overseeing the campaign from concept through execution. As Senior Creative Director, I guided the creative director across the photoshoot and ensured cohesion across all supporting assets.
Role/Deliverables
Creative Direction of packaging and campaign assets
Product Development
Credits
Art direction by Erin Kornfeld
Design by Youmin Woo
Photography by Jasmine Durhal
Product Launch// Curl Defining Mousse
Led the creative vision for 4U’s Curl Defining Mousse, overseeing the campaign from concept through execution, ensuring cohesion across
all supporting assets.
Role/Deliverables
Creative Direction of packaging and campaign assets
Product Development
Credits
Art direction by Erin Kornfeld
Design by Youmin Woo Photography and video
by Adam Rindy
