Sparrow & Wren
Logo design for Bloomingdale’s private label home and housewares line. The stark difference in the appearance of the two birds provided a counterpoint in the distinct silhouettes. The simple vector forms are also reminiscent of a spoon and laddle.
Role/Deliverables
Logo and package design
for bedding and houswares.
Five Common
The logo concepts for Bloomingdale’s men’s (18–24 yrs) private label streetwear line were inspired by both the simplistic typography of current brands and the more geometric graphics of popular brands of the pasts.
Role/Deliverables
Logo and labeling concepts.
Credits
C by Bloomingdale’s
Logo and labeling concepts for a Bloomingdale’s private label line of cashmere intended to offer the luxury of cashmere at affordable prices.
The concept for the logo explorations plays with a yarn/thread element, which speaks to the most important factors that determine the quality
of cashmere, the length and fineness of the fibers.
Role/Deliverables
Concept, logo, woven label
and hangtag development.
