Winky Lux Beauty Asset Library

Art direction for a beauty photography shoot designed to expand Winky Lux’s visual asset library across digital channels. The imagery leans into playful color, and close-up beauty moments to capture the brand’s whimsical spirit.

The shoot established a cohesive visual language while producing a versatile set of assets designed for use across email, DTC, and paid and organic social.

Role

Defined the visual direction for the shoot, establishing the overall look and feel while guiding on-set art direction to ensure alignment with the Winky Lux brand.

Deliverables

Beauty still photography assets designed for email marketing, DTC, and paid and organic
social channels.