nerissa mclarty-ritchie
wilton, ct  | nerissaritchie@gmail.com


experience
4U by tia |  ny (remote) | creative director | 1.23–11.24
responsibilities:

  • led creative vision and strategy across all brand touchpoints and campaigns
  • directed photo shoots and oversaw creative production from concept to completion
  • led development of packaging, digital content, retail materials, and trade show experiences
  • drove brand consistency while innovating within established beauty industry standards
  • spearheaded website redesign, improving user experience and increasing conversion rates

melanin haircare | ma (remote)|design director | 2.21–1.23
responsibilities:

  • evolved and established new creative standards and guidelines across all brand touchpoints 
  • manage external partners across digital marketing, content creation and retail 

devacurl | ny|senior design manager | 9.17–12.19
responsibilities:

  • led 360° creative direction for product launches
  • directed model/product photography and oversaw video post-production
  • managed creative team for campaigns, packaging, and merchandising
  • redesigned in-store visuals, contributing to Ulta’s 2018 Brand of the Year award
  • created unified brand guidelines across all platforms
  • developed educational storytelling content with cross-functional teams
  • guided development of DevaCurl.com redesign, improving mobile conversion
    by 90% and reducing bounce rate by 40%

bloomingdale’s | ny | art director | 7.13–3.17
responsibilities:

  • designed brand identities, packaging, and marketing materials for private labels
  • created campaign concepts and seasonal collateral, including OOH initiatives
  • art directed bridal registry lookbooks and videos with external partners
  • aligned creative direction with merchandising strategy and business goals

martha stewart omnimedia | ny | art director | 11.10–7.13
responsibilities:

  • developed and established brand standards and guidelines for packaging and
    collateral of Martha Stewart’s crafts, home office, food and housewares lines
  • conceptualized, art directed and managed post-production of product and
    lifestyle photography for retail environments, packaging and advertising

johnson & johnson | ny | freelance designer | 2.10–3.10
responsibilities:

  • design consultant for a line of beauty packaging

coa | ny | partner | 02.08–2.10
responsibilities:

  • developed creative strategies for nonprofit and social impact clients,
    including Big Brother Big Sister, ACS, and Greyston Bakery

borsa wallace | ny | designer | 09.06–2.08
responsibilities:

  • designed brand and product promotions across healthcare, haircare, and fashion sectors
  • developed client presentations and creative pitches
  • supervised junior design team

revlon | ny | freelance designer | 08.05–01.06
responsibilities:

  • concept development and design of in-store merchandising and international advertising
    campaigns for new product launches

bloomingdale’s | ny | designer | 01.01–08.05
responsibilities:

  • designed marketing collateral, packaging, and event materials


skills
professional
art direction | branding | color theory & typography | concepting & ideation | creative strategy
creative team leadership | cross-functional collaboration | identity design | packaging | print production

technical
illustrator | indesign | photoshop | premiere pro | figma