Winky Lux Coquette Holiday

Coquette-inspired holiday campaign for Winky Lux, including a landing page and two emails. The creative leans into bows, blush tones and
Lady Lux, the brand’s feline mascot, to frame bestsellers as giftable, collectible treasures.

Ribbon motifs create visual continuity across digital touchpoints,
guiding the eye while reinforcing the “wrapped” narrative.

Visuals were developed using generative tools and refined through
art direction to ensure brand cohesion and campaign consistency.